A 1980 radio spot produced by adman and political strategist Bill Zimmerman for Citizens Party presidential candidate Barry Commoner began with one word: “Bullsh_t.”
The objective: To parlay a $5,000 media buy into valuable TV news coverage for a candidate largely ignored by the media. “Many listeners were (shocked) when they heard the ad and complained to their local radio station, but when it comes to political advertising, the candidate controls,” noted ABC reporter Susan King. NBC and CBS newsrooms ignored the ad.
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