During the 2001 Republican Primary, Democratic consultant Kevin Geddings chided the Republicans for “negative” campaigning. In an article in USC’s student, newspaper, The Gamecock, he even referred to “the inevitable negative campaign of the Republicans” when explaining the need for his boss, Democratic Gov. Jim Hodges, to rake in tons of cash by the end of the Republican Primary.
But when a third party attack group took aim at eventual nominee Mark Sanford, Geddings reluctantly conceded he was not only part of the group, but that he helped craft the negative attacks. “Gov. Jim Hodges’ former chief of staff, Kevin Geddings, has admitted he was part of a third-party attack ad aimed at Mark Sanford, Hodges’ opponent,” reported The State newspaper’s Aaron Gould Sheinin.
The loss of Republican Lt. Governor Bob Peeler to Sanford was attributed by many observers to a voter backlash generated by the negative tone of the ads.
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